Cody Clifton was named the Sports Information Director of Virginia Wesleyan University in May 2015 after spending the previous three years at Lynchburg College as Assistant Sports Information Director, making him the youngest SID in the Old Dominion Athletic Conference (ODAC) and the state of Virginia at the time of hire.
His first year saw an expansion in social media for Virginia Wesleyan College athletics, increasing the number of fans on Facebook and Twitter, while introducing Snapchat and Instagram as well as a creation of a social media directory. Clifton helped Virginia Wesleyan make it on the national scene, as Josh Kemp of the men's soccer team was featured as the No. 2 play on ESPN SportsCenter's Top 10. The play by Kemp was also named Taco Bell's Live Mas Moment of the Night.
That national exposure continued as Clifton covered the No. 1-ranked Virginia Wesleyan softball program and its national championship run in 2017. The squad was ranked No. 1 for most of the season and featured NFCA National Player, and Rookie, of the Year Hanna Hull, as well as the National Coaching Staff of the Year. Clifton marketed Hull to an appearance in Sports Illustrated's "Faces in the Crowd" while the team was highlighted on ESPN two different times during the championship run. The squad was later featured in USA Today in a column that previous featured the Clemson University football championship.
While at Lynchburg College, he oversaw the first national championship in school history when women's soccer won the 2014 title. Clifton was in charge of running the Old Dominion Athletic Conference (ODAC) baseball tournament in 2014 and 2015 and has also served the conference at the Division III National Football Championship where he managed video coverage of the postgame press conferences.
He expanded the social media output at Lynchburg, quadrupling the reach of the Facebook and Twitter pages while introducing infographics and user-generated content. Some of his highlight packages from the women's soccer championship run reached more than 100,000 people. Clifton led a redesign of the athletics webpage in 2013 while also implementing a photo store and advertisements during broadcasts to drive revenue to the department.
Clifton had a wide range of experience in the baseball field before starting in sports information, working in ticket sales for the Altoona Curve and serving in video production for the Atlanta Braves where he produced scouting film of the Lynchburg Hillcats using four different camera angles to be used by the parent club.
He received his master's degree in education in 2015 from Lynchburg College and has a bachelor's in kinesiology from James Madison University, earned in 2011. He received an associate's of arts and sciences degree from Blue Ridge Community College in 2009.
- Athlete Profile of the Year - CoSIDA Fred Stabley, Sr. Writing Contest (2016-17)
- Second in the Nation in Basketball Program Design - CoSIDA Publications & Digital Design Contest (2015-16)
NCAA Tournaments Hosted
- NCAA Softball Super Regional - 2017
- NCAA Softball Regional - 2016
- NCAA Women's Soccer Regional - 2012, 2014
- NCAA Men's Lacrosse First Round - 2013, 2014, 2015
- NCAA Field Hockey First Round - 2013, 2014
Marlin Accolades during Clifton's Time as SID
NCAA Champions - 2
ODAC Champions - 14
CoSIDA Academic All-America - 1
CoSIDA Academic All-District - 3
All-ODAC Selections - 128
ODAC Player of the Year - 5
ODAC Pitcher of the Year - 2
ODAC Rookie of the Year - 4
ODAC Coach of the Year - 3
All-State Selections - 31
State Player of the Year - 4
State Pitcher of the Year - 2
State Rookie of the Year - 3
State Coach of the Year - 3
All-Region Selections - 41
All-American Selections - 10
National Player of the Year - 1
National Coach of the Year - 1
National Freshman of the Year - 2